A very large number of trademark applications are filed every year worldwide. If an individual or business entity wants to expand their businesses and brands overseas, it is important to understand the difficulties of registering a trademark in different countries.
It is equally important to analyse whether the desired trade mark is already registered or not. Since the process of registering your trademark in other countries is complex and time consuming, after every formality is done, no one wants to come across the fact that their business is already registered. To avoid such situations it is important to run an International Trademark Search. An international trademark search is a complex process as there is a vast database on which one has to look for the available trademarks. So, an appropriate searching strategy will consider the nature of the mark, the nature of the goods/services the mark covers, the timeline for bringing the mark to commerce, and the applicant’s allocation of resources.